Cialdinis Six Weapons Of Influence - 1473 Words

In Social Psychology, there are six principles of compliance that describe the tactics people use to persuade or influence others. Also referred to as Cialdini’s six weapons of influence, these six approaches include reciprocation, commitment and consistency, social proof, friendship/liking, authority, and scarcity. Of course, one can find examples of these persuasive techniques in everyday life situations. However, if there is a single location where one can find examples of these principles occurring at the same time, it would be at farmer’s market. This past Sunday, I visited the Chattanooga Farmer’s Market peach festival celebration. While I was there, I noticed there were many different venders attempting to sell their products. Each†¦show more content†¦He also asked me if I liked each sauce, and asked for my thoughts about how each sauce tasted. Naturally, since I love hot sauce, I agreed that all the sauces were delicious. Since I agreed to tasti ng each sample and giving positive feedback I made it seem as though I was committed to the position that supported the notion that each sauce was excellent. That would have made it more likely for me to buy a full bottle of at least one sauce. This vendor also used the foot-in-the-door technique in that he had me agree to a small request (sampling hot sauce), and then presented me with a larger request when he asked me if I would like to buy a full bottle. After this encounter, I was very convinced to buy a bottle, but I did not do so. This was because I did not need hot sauce and I wanted to spend my money on other things. However, if I had the extra money, I would have bought the hot sauce. Scarcity The next vendor I stopped at was selling dog collars and leashes. I ended up buying a faux Gucci dog collar for my dog because the vender used the principle of scarcity to convince me to buy the collar. Initially, I approached the second booth with the intention of buying a cheaper, more basic dog collar with no design. Then, when I encountered the fake Gucci dog collar, I was amused and thought it was cool. However, as I was about to put to it back, the vendor came up to me and told me that it was the last one he had in stock. He also toldShow MoreRelatedWeapons Of Influence On The Fast Casual Restaurant Industry2485 Words   |  10 Pages Weapons of Influence in the Fast Casual Restaurant Industry Elizabeth Smith, Christina Schmitzer, Celisa Jackson Mishal Patel, Erik Kuper Rachel Kosetner MKT 402 at 10:30AM October 28, 2014 Weapons of Influence in the Fast Casual Restaurant Industry The fast casual restaurant industry is a relatively fresh concept that is growing quickly between fast food and casual dining options. 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